![]() ![]() Selfridges is a very good partner who we’ve worked with for more than a year – this shows the demand for gluten-free as even Selfridges want it and as such, is a good reflection of situation. Your breads are now stocked in Selfridges Food Hall – how did the partnership first come about? We don’t want to stigmatise people with intolerances: no cross contamination, BB is a safe environment and we don’t want people to feel guilty or ill or uncomfortable, something I experienced when I went gluten-free during pregnancy. Really well! Many people with intolerances bring friends who aren’t coeliac Beyond Bread allows them to feel better, offering choice not just restriction and lots of friends enjoy this aspect, knowing their friends who have intolerances are safe.įurther to this, lots of our loyal customers choose for taste not restriction, having originally visited with friends with restrictions and then realise they enjoy the taste, so have become regulars. How has Beyond Bread been received by the non-coeliac crowd? Tremendously – free-from sections in supermarkets are no longer small sections, but there are now full aisles in supermarkets, which now provide everything from gluten-free soy sauce to beer, and we’ve been a major part of this with a full selection of baked goods. Years ago, gluten-free options were sparse – how has the gluten-free market changed over time? Why did you decide to open a bakery that ’ s entirely gluten-free?ĭue to my health, I opted for a gluten-free diet to help with blood pressure during pregnancy and as I found that there were so little options, I realised there was a gap in the market to open my own. It has been very very fast, mainly because of the gluten-free sector moving from being just a niche market to it now being a massive demand, full category and therefore I’ve had to move super quickly with the pace of the market. You founded Beyond Bread in 2015 – how ’ s the journey been so far? We chatted to Elena about the idea behind Beyond Bread, the ever-growing gluten-free market, and the future of free-from produce: The first of its kind, Beyond Bread is the leading authority on naturally gluten-free food, and now provides wholesale to premium retail stores such as Wholefoods and caters for bespoke orders for clients such as Stella McCartney and Facebook. The first café opened its doors on Charlotte Place, Fitzrovia in early 2015, quickly followed by a second bakery on Upper Street, Islington in summer 2016 and a concession at Selfridges Foodhall in 2017. Other locations in Tucson as well.Beyond Bread is the creation of Elena Golubovich, specialising exclusively in gluten-free bread, cakes, pastries and all-day brunch. It is conveniently located at the corner of Ina and Oracle with free parking. It did quiet down a bit and we enjoyed a leisurely visit with our friend. The salad and sandwich with no drinks was still a $24 bill which would get you more at other lunch restaurants. ![]() The same ingredients as a salad was more satisfying. There were plenty of shrimp at least but it really was a cold shrimp sandwich not a po'boy. On a Lenten Friday, two ordered the shrimp po' boy which for a po' boy fan was disappointing - served cold with cold grilled shrimp and too much lettuce. type service.) Counter staff were competent and moved the line along quickly. One of us grabbed a table while the others stayed in line to order (BB has order and pay at the counter. Restaurants with Outdoor Seating in TucsonĮven at 1:30 on a Friday afternoon, this location of Beyond Bread was a very busy place to meet our friend for lunch.Restaurants for Special Occasions in Tucson. ![]()
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